Saint Séverac email pack overview

Everything here is proposed.

Nothing is built in Klaviyo. No flow exists, no list is connected, and no email has been sent. The flows, timings, triggers and subject lines are a proposal. A real programme would track opens, clicks, orders and repeat purchase. None of those numbers exist for this pitch, and none are claimed. Prices are concept prices. Delivery details are to be confirmed.

Five flows and one campaign.

Each box is one email. The arrow shows the timing before it. "Later" is counted from the email before it in the same flow. Select a box to jump to the email.

Flow 1 · WelcomeTrigger: Added to the list

→At once

01The idea

→Two days later

02The making

→Four days later

03The range

Flow 2 · Browse reminderTrigger: Viewed a product

→Four hours later

04Still thinking

→Two days later

05The detail that holds

Flow 3 · Cart reminderTrigger: Added to the bag

→One hour later

06Your bag is waiting

→One day later

07Full-grain, made in France

→Three days later

08A last quiet note

Flow 4 · After the orderTrigger: Placed an order

→At once

09Thank you

→Seven days later

10Looking after leather

→Fourteen days later

11How it carries

Flow 5 · Win-backTrigger: No order for a long while

→At once, when the trigger fires

12A note from the atelier

→A week later

13What we have been making

CampaignTrigger: One-off, sent to the four test inboxes only

→One-off

14The lookbook

What was done, in plain words.

The two colour-scheme meta tags tell apps that the email is made for light and dark.

Every cell has its background colour written out, and every piece of text has its own colour beside it. An app that ignores dark mode shows exactly the light design.

Apps that support dark mode (Apple Mail, for example): the ivory areas turn espresso, text turns ivory or cream, and the button turns ivory with bordeaux text. Bordeaux and espresso areas, the gold wordmark and the pictures stay as they are.

Apps that invert colours on their own (some Gmail and Outlook apps): the design already has dark areas, the gold wordmark sits only on bordeaux or espresso, light text never sits on a light background, and every headline is live text, not part of a picture. Outlook.com selectors were added.

Tan and gold are never used for small text. Tan is not used in the emails at all.

Not tested in real mail apps: only checked by reading the code and in a browser.

Eight small choices I made.

Timing. I counted every "later" from the previous email in the same flow. If you meant counted from the trigger (for example, email 11 on day 14 after the order), the numbers change.

Buttons. Emails 09, 10 and 11 have no button, because the brief gave no button text. Email 11 asks her to reply.

Email 03 row. The two products are the shoulder bag in Tan and the weekender in Bordeaux, to show both colours.

Email 10. The third line is a gentle close, not a third care tip, so no care advice is invented.

Wording. Only 'handcrafted' is used for how the bag is made, as the brief says.

Greeting. I wrote it in normal letters, not the design kit's small capitals, so a first name never shouts.

Email 08 has no product block, as it is meant to be very short.

Previews below show the name tag as written. Klaviyo turns it into her first name, or "there".

Flow 1 · Welcome

01 The idea

Trigger: Added to the list
Timing: At once
Subject line: Come in. Take all the time you need.
Preheader: A quiet hello from Saint Séverac.
Button goes to: Story page (all links are # for now)
File: emails/01-welcome-1-the-idea.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 1 · Welcome

02 The making

Trigger: Added to the list
Timing: Two days later
Subject line: Handcrafted in France.
Preheader: From the hide to the finished bag.
Button goes to: Story page (film) (all links are # for now)
File: emails/02-welcome-2-the-making.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 1 · Welcome

03 The range

Trigger: Added to the list
Timing: Four days later
Subject line: Four shapes, in two colours.
Preheader: Tan and Bordeaux, side by side.
Button goes to: Shop page (all links are # for now)
File: emails/03-welcome-3-the-range.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 2 · Browse reminder

04 Still thinking

Trigger: Viewed a product
Timing: Four hours later
Subject line: The work tote, still here.
Preheader: No rush at all.
Button goes to: Product page (all links are # for now)
File: emails/04-browse-1-still-thinking.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 2 · Browse reminder

05 The detail that holds

Trigger: Viewed a product
Timing: Two days later
Subject line: The detail she touches most.
Preheader: A brass ring and a stitched tab.
Button goes to: Product page (details) (all links are # for now)
File: emails/05-browse-2-the-detail-that-holds.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 3 · Cart reminder

06 Your bag is waiting

Trigger: Added to the bag
Timing: One hour later
Subject line: You left something in your bag.
Preheader: It is exactly as you left it.
Button goes to: Cart page (all links are # for now)
File: emails/06-cart-1-your-bag-is-waiting.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 3 · Cart reminder

07 Full-grain, made in France

Trigger: Added to the bag
Timing: One day later
Subject line: Full-grain leather, handcrafted in France.
Preheader: A little more about your bag.
Button goes to: Cart page (all links are # for now)
File: emails/07-cart-2-full-grain-made-in-france.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 3 · Cart reminder

08 A last quiet note

Trigger: Added to the bag
Timing: Three days later
Subject line: Still yours, whenever you are ready.
Preheader: We will leave it with you.
Button goes to: Cart page (all links are # for now)
File: emails/08-cart-3-a-last-quiet-note.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 4 · After the order

09 Thank you

Trigger: Placed an order
Timing: At once
Subject line: Thank you.
Preheader: A quiet note from the atelier.
Button goes to: None (all links are # for now)
File: emails/09-order-1-thank-you.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 4 · After the order

10 Looking after leather

Trigger: Placed an order
Timing: Seven days later
Subject line: A few quiet notes on looking after it.
Preheader: Simple and gentle.
Button goes to: None (all links are # for now)
File: emails/10-order-2-looking-after-leather.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 4 · After the order

11 How it carries

Trigger: Placed an order
Timing: Fourteen days later
Subject line: How does it carry your day?
Preheader: We would love to hear.
Button goes to: None (reply to the email) (all links are # for now)
File: emails/11-order-3-how-it-carries.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 5 · Win-back

12 A note from the atelier

Trigger: No order for a long while
Timing: At once, when the trigger fires
Subject line: It has been a while.
Preheader: A quiet hello.
Button goes to: Shop page (all links are # for now)
File: emails/12-winback-1-a-note-from-the-atelier.html

Desktop · 600 px wide

Phone · 390 px wide

Flow 5 · Win-back

13 What we have been making

Trigger: No order for a long while
Timing: A week later
Subject line: Have you seen the film?
Preheader: From the hide to the finished bag.
Button goes to: Story page (film) (all links are # for now)
File: emails/13-winback-2-what-we-have-been-making.html

Desktop · 600 px wide

Phone · 390 px wide

Campaign

14 The lookbook

Trigger: One-off, sent to the four test inboxes only
Timing: One-off. Not scheduled.
Subject line: The lookbook.
Preheader: Her day, in six pictures.
Button goes to: Lookbook (all links are # for now)
File: emails/14-campaign-the-lookbook.html

Desktop · 600 px wide

Phone · 390 px wide

Counted by the build script.

These are file checks, not a test in mail apps. "Words" lists any banned-word match in the visible text.

#	Size	No scripts	Alt text	Greeting fallback	Subject ok	Preheader	AI line once	Buttons	All links #	Wordmark note	Words
01	8.9 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
02	10.4 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
03	11.0 KB	yes	3/3	yes	yes	yes	yes	1	yes	yes	none
04	9.0 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
05	8.5 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
06	9.0 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
07	8.8 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
08	8.0 KB	yes	0/0	yes	yes	yes	yes	1	yes	yes	none
09	8.8 KB	yes	0/0	yes	yes	yes	yes	0	yes	yes	none
10	8.5 KB	yes	0/0	yes	yes	yes	yes	0	yes	yes	none
11	8.0 KB	yes	1/1	yes	yes	yes	yes	0	yes	yes	none
12	8.6 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
13	8.7 KB	yes	1/1	yes	yes	yes	yes	1	yes	yes	none
14	11.5 KB	yes	6/6	yes	yes	yes	yes	1	yes	yes	none

The email pack

Everything here is proposed.

Five flows and one campaign.

What was done, in plain words.

Eight small choices I made.

Review each one, desktop and phone side by side.

01 The idea

02 The making

03 The range

04 Still thinking

05 The detail that holds

06 Your bag is waiting

07 Full-grain, made in France

08 A last quiet note

09 Thank you

10 Looking after leather

11 How it carries

12 A note from the atelier

13 What we have been making

14 The lookbook

Counted by the build script.