Concept social pack

How the brand would look on Instagram.

Twenty-two pieces, drawn at their real pixel sizes. Nothing is posted, no account exists and no ad is run.

01 · Feed

Nine posts.

One typographic post, four lifestyle posts for the lookbook chapters, and four products alternating Tan and Bordeaux.

Post 1: The line1080 × 1350
Post 2: Mornings1080 × 1350
Post 3: Work1080 × 1350
Post 4: A passion1080 × 1350
Post 5: Rest1080 × 1350
Post 6: Work tote, Tan1080 × 1350
Post 7: Shoulder bag, Bordeaux1080 × 1350
Post 8: Weekender, Tan1080 × 1350
Post 9: Crossbody, Bordeaux1080 × 1350

02 · Profile

The nine, as a grid.

As the posts would sit together on a profile. Concept only.
Concept profile gridResponsive page, shown at 1080 wide

03 · Stories

Three stories.

Text and wordmark stay inside the middle 1080 × 1420, with 250 pixels clear at the top and bottom.

Story 1: The line1080 × 1920
Story 2: Four shapes, in two colours1080 × 1920
Story 3: The lookbook1080 × 1920

04 · Reels

Five covers, five films.

Each film zooms into the logo on the bag, then the line fades in. Drop each finished video into a folder called reels, with the file name shown, and it will play here.

Cover: Her Day1080 × 1920

Finished reelreels/reel-her-day.mp4

18 seconds, scenes overlapping like a double exposure

Cover: Architect1080 × 1920

Finished reelreels/reel-architect.mp4

10 seconds, at her desk, Bordeaux tote

Cover: Gallery1080 × 1920

Finished reelreels/reel-gallery.mp4

10 seconds, Bordeaux tote

Cover: Florist1080 × 1920

Finished reelreels/reel-florist.mp4

10 seconds, Tan tote

Cover: Walk1080 × 1920

Finished reelreels/reel-walk.mp4

10 seconds, Bordeaux shoulder bag

05 · Ads

Four ad designs.

Two for the feed and two for stories. The copy sits beside each design. The one price shown is a concept price.

Concept ad. Not run.
Feed ad 1
1080 × 1350
Primary text
Full-grain, genuine leather, handcrafted in France. The work tote, in Tan. 74 of 125 characters
Headline
The work tote, in Tan 21 of 40 characters
Call to action
Learn more

Concept ad. Not run.
Feed ad 2
1080 × 1350
Primary text
Calm for a full life. The work tote, in Bordeaux. Concept price $295. 69 of 125 characters
Headline
The work tote, in Bordeaux 26 of 40 characters
Call to action
Learn more

Concept ad. Not run.
Story ad 1
1080 × 1920
Primary text
The everyday shoulder bag, in Tan. Made in France, in full-grain leather. 73 of 125 characters
Headline
The everyday shoulder bag 25 of 40 characters
Call to action
Learn more

Concept ad. Not run.
Story ad 2
1080 × 1920
Primary text
Genuine, full-grain leather, handcrafted in France. Come and take a look. 73 of 125 characters
Headline
Handcrafted in France 21 of 40 characters
Call to action
Learn more